Women Digital Festival
October 3 to 24, 2025
In October, dive into the world of digital. Discover the opportunities that digital marketing, AI, e-commerce, data and no-code offer your project or business!
4 themed days of free workshops, talks and meetings open to all (future) female entrepreneurs in Brussels.
Programme
Each day, explore a digital topic through two workshops (morning and afternoon), a talk by an inspiring Brussels female entrepreneur linked to the day’s theme, and a complimentary lunch.
Also discover FoTiF, Tech Space, Femmes Fières and Womenpreneurs Initiaives, four Women in Business partners who support (future) female entrepreneurs in Brussels.
Registration is à la carte: choose the activities that interest you, or sign up for one or more full days!
E-commerce
Friday 3 october
9am – 5pm
BeCentral
Join us at BeCentral to learn how to launch and optimize your online store through practical workshops and inspiring discussions. Meet the experts and develop a winning strategy for your e-commerce business.
9h: Workshop – “E-commerce: the basics to get started”
Discover the essential points before launching your e-commerce: the advantages of an e-commerce, defining your budget, the questions to ask yourself, how to design your store and what support you need to get started?
A practical introductory workshop ideal for (future) entrepreneurs who haven’t yet taken the plunge.
12pm: Talk – Maxence Thillaye du Boullay, CEO and founder of Outsight Studio
Maxence will talk about her career as an entrepreneur in the world of tech, from startups to major corporations. She’ll also explain why and how understanding your customers’ needs can help your (future) business grow. Finally, she’ll talk about her involvement in the creation of the FoTif (The Future of Tech is Female) initiative, which aims to give women the tools and confidence to enter the tech and entrepreneurial professions.
1pm: Networking lunch
Meet other participants and network over a free lunch. Make valuable connections and discuss your projects and ideas in a friendly atmosphere.
2pm: Workshop – “E-commerce: building a sustainable and effective strategy”
After the morning’s introductory workshop, go one step further to think, develop and adapt your e-commerce strategy. Find out how to convert, cash online, manage logistics, comply with regulations, plan your budget…
This workshop is open not only to the morning’s audience, but also to all those who have already launched their e-commerce business.
4pm: Visit BeCentral
End your day with a visit to BeCentral, Belgium’s largest digital campus. The site is home to a varied ecosystem: code schools, start-ups, associations, research centers and major public and private players (Google, Bruxelles Formation, Actiris), as well as training, incubation and employment support structures. Perhaps your next office?
Data & No-code
Friday 10 october
9:30am – 4pm
hub.brussels
Discover in one day the power of your data and how to create websites and applications with or without code. Take part in practical workshops, meet inspiring female entrepreneurs and develop your digital skills.
9:30: Workshop – “Data Power: deciphering your data to better manage your business”
Analyzing your data can be invaluable for your business! Discover the basics of web data: what data is collected and by which tool, what are the key indicators… Then learn how to analyze, interpret and take advantage of them to launch or develop your business, and leave with practical advice.
A workshop by Tech Space, partner of Women in Business.
12pm: Talk – Ornella Simba, founder of Tech Space
Ornella will share her story and how she went from being a lawyer to founding a training and support center for tech professions.
Tech Space, a Women in Business partner.
1pm: Networking lunch
Meet other participants and network over a free lunch. Make valuable connections and discuss your projects and ideas in a friendly atmosphere.
2pm: Workshop – “No-code: create a web page easily”
Initiate yourself into no-code, an accessible method for designing a simple website without technical skills. Learn how to create a one-page site using a free, affordable, intuitive and beginner-friendly tool, and leave with a site prototype. Ideal for all female entrepreneurs, with or without digital experience.
Artificial intelligence
Friday 18 october
9:30am – 4pm
hub.brussels
Dive into the mysteries of Artificial Intelligence. Take part in practical workshops to integrate AI into your business. Meet experts in generative AI and simplify your processes.
9:30am: Workshop – “Using generative AI to manage your business”
Discover the possibilities that AI offers your business in its day-to-day organization, learn how to use the different tools and integrate them into your business. No prerequisites, just bring your computer.
12pm: Talk – Antoinette Godin, founder of Mon Bouillon
Antoinette, an entrepreneur in the food sector, will explain the tasks she has managed to automate in her business but also in her private life so she can focus on her sales while saving money. She’ll share her advice, the tools that helped her train herself, and the challenges she still faces today.
1pm: Networking lunch
Meet other participants and network over a free lunch. Make valuable connections and discuss your projects and ideas in a friendly atmosphere.
2pm: Workshop “Automation with AI: simplify your processes”
Discover how to automate certain tasks in your daily life as a (future) entrepreneur thanks to generative AI. Learn how to connect your generative AI tools to platforms to perform repetitive tasks and improve your day-to-day organization.
A workshop by Femmes Fières, partner of Women in Business.
Digital Marketing
Friday 24 october
9am – 4pm
hub.brussels
Boost your online presence with digital marketing! Learn how to optimize your SEO and build customer loyalty through practical workshops and inspiring discussions. Meet marketing experts and develop effective strategies for your business.
9h: Workshop “Improve your visibility and master your online referencing”
Having a website is essential for your business, but it also needs to be well referenced on search engines. Learn how to optimize your presence to be visible to your potential customers!
12pm: Talk – Sana Afouaiz, founder of Womenpreneur Initiative
Sana will talk about her career as a social entrepreneur running a non-profit organization, Womenpreneur Initiative. She will also talk about the personal branding she has succeeded in building around her mission, thanks to which the doors of the European Commission and the United Nations have opened to listen to her advice.
Womenpreneur Initiative, a partner of Women in Business.
1pm: Networking lunch
Meet other participants and network over a free lunch. Make valuable connections and discuss your projects and ideas in a convivial atmosphere.
2pm: Workshop “Customer loyalty and retention: what strategy and what tools?
Building customer loyalty is just as crucial as expanding your customer base. Learn how to understand your customers’ needs, build trust, engage them, keep them satisfied and make them your brand’s best ambassadors!
And after the festival?
Continue discovering feminine tech in Brussels in November with FoTif Week 2025, organized by our partner The Future of Tech is Female.
Fotif Week 2025
- 16 to 23 october
- At BeCentral
- By The Future of Tech is Female
Join a week filled with workshops ranging from coding to UX design, exciting testimonials and captivating talks. Immerse yourself in the world of tech, get inspired and find your way!
Women in business all year round
Support and guidance with hub.brussels
hub.brussels, the Brussels public agency for entrepreneurship, provides free support, whatever your project and whatever stage it’s at.
Its information service, hub.info, offers guidance and advice all year round.
Questions about running your own business? Where to start? What are the formalities? Need advice?
Events
Activities, events, networking, training and entrepreneurial support designed specifically for women in Brussels don’t just happen in October. Check out our partners’ year-round activities in our calendar.
Don’t miss a thing – our newsletter will keep you up to date!
About
The Women Digital Festival is an initiative of hub.brussels, the Brussels Agency for Entrepreneurship, through Women in Business, its hub for female entrepreneurship, and co-organized with its network of partners.
Since 2017, the Women Digital Festival has supported the development of digital skills for (future) female entrepreneurs and a greater role for women in the tech sector, in line with hub.brussels’ commitment to more inclusive entrepreneurship in Brussels.
